The influence of strategic planning can be a link or obstacle to the good
performance of the company and can be a factor of distinction in the commitment of
those who are part of it.
Strategic planning allows diagnosing, analyzing, reflecting, and making collective
decisions regarding current tasks and the path that organizations must explore in the
future to adapt to the changes and requests imposed by the environment to achieve their
viability.
Strategic planning must be understood as a participatory process, which will not solve
all uncertainties, but must draw a line of those affected to act accordingly.
Keywords: Behavior, Commitment, Goals, Motivation, Planning, Roles,
Satisfaction, Skills, Strategic, SWOT, Work.
