This chapter briefly discussed the least-frequent two categories of space
tourism strategic communication tactics, the occasional and the atypical tactics. The
seventy-three occasionally used tactics were noticed about three times apiece, while
each of the atypical tactics were observed once. The tactics were regrouped into
categories according to their channel characteristics, resulting in ten types of tactic: 1)
print, 2) broadcast, 3) interpersonal, 4) computer-based, 5) visual, 6) audiovisual, 7)
events, 8) professional presentations, 9) affiliations and 10) commercial
communication. The five most common categories were interpersonal, print, computerbased,
events and broadcast.
Keywords: Banner ad, collateral, feature release, gaming, interactive media,
lifestyle marketing, opinion/editorial, opinion leader, reception, RSS, request for
proposal, satellite media tour, slogan, space simulation, survey, sweepstakes,
teleconference, trade association, trade publication, wire service.
