Commercial Space Tourism: Impediments to Industrial Development and Strategic Communication Solutions

Occasional & Atypical Tactics; Tactic Categorization & Analysis

Author(s): Dirk C. Gibson

Pp: 266-283 (18)

DOI: 10.2174/978160805239411201010266

* (Excluding Mailing and Handling)


This chapter briefly discussed the least-frequent two categories of space tourism strategic communication tactics, the occasional and the atypical tactics. The seventy-three occasionally used tactics were noticed about three times apiece, while each of the atypical tactics were observed once. The tactics were regrouped into categories according to their channel characteristics, resulting in ten types of tactic: 1) print, 2) broadcast, 3) interpersonal, 4) computer-based, 5) visual, 6) audiovisual, 7) events, 8) professional presentations, 9) affiliations and 10) commercial communication. The five most common categories were interpersonal, print, computerbased, events and broadcast.

Keywords: Banner ad, collateral, feature release, gaming, interactive media, lifestyle marketing, opinion/editorial, opinion leader, reception, RSS, request for proposal, satellite media tour, slogan, space simulation, survey, sweepstakes, teleconference, trade association, trade publication, wire service.

Related Journals
Related Books
© 2024 Bentham Science Publishers | Privacy Policy