Commercial Space Tourism: Impediments to Industrial Development and Strategic Communication Solutions

Mid-Incidence Space Tourism Strategic Communication Tactics

Author(s): Dirk C. Gibson

Pp: 239-265 (27)

DOI: 10.2174/978160805239411201010239

* (Excluding Mailing and Handling)


The focus of this chapter was on the mid-incidence space tourism strategic communication tactics identified in the present study. These tactics were not observed as frequently as the typical tactics, which were discussed in the previous chapter. The forty-seven tactics in this category were observed on average just under ten times apiece. These tactics were explained and exemplified in the commercial space context.

Keywords: Animation, book, computer simulation, demonstration, direct mail, FAQs, media kit, name change, networking, outdoor, panel discussion, podcast, precursor activity, seminar, souvenir, trade show, travel and tourism industry, virtual reality, vision statement, word-of-mouth.

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