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People, Preferences & Prices: Sequencing the Economic Genome of the Consumer Mind

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The Big Bow Wow and the Little Meow: The Dollar Value of the Veterinary Experience

Author(s): Eugene Galanter, Howard Moskowitz and Matthias Silcher

Pp: 173-183 (11)

DOI: 10.2174/978160805249311101010173

* (Excluding Mailing and Handling)

Abstract

In this chapter we explore the nature of what makes a pleasant experience, looking at the initial visit to the veterinarians. We found clear and meaningful information about what clients want, and what interests them. However, just because a client finds something interesting does not mean that the client will pay for it.

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