Cite this chapter as:
Eugene Galanter, Howard Moskowitz, Matthias Silcher ;
'Just So Happy Can a Poor Boy be - That is Why I Love You so', People, Preferences & Prices: Sequencing the Economic Genome of the Consumer Mind (2011) 1: 121. https://doi.org/10.2174/978160805249311101010121
DOI
https://doi.org/10.2174/978160805249311101010121
Publisher Name
Bentham Science Publisher