This chapter outlines the major challenges presented when conducting a
survey with older women from a “total survey error” perspective. The total survey error
perspective considers sampling error, coverage error, measurement error and nonresponse
error in designing and executing a survey. Noting that multiple surveys are
routinely conducted with mature populations for estimation, policy analyses, and
program evaluation, the chapter discusses special circumstances that should be taken
into account when mature women are in the sample or are the focal population. The
chapter provides guidance in avoiding or mitigating error through design and
adjustment.
Keywords: Mature women, Research methodology, Survey research.
