This category covers resources concerned with all aspects of business and the business world. These may include marketing and advertising, forecasting, planning, administration, organizational studies, compensation, strategy, retailing, consumer research, and management. Also covered are resources relating to business history and business ethics.
Section Editor-in-Chief
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Jibril
Abdul Bashiru
School of Management and Economics
University of Kurdistan Hewlêr (UKH)
Erbil
Iraq
Dr. Abdul Bashiru Jibril is an Assistant Professor of Marketing and Strategy at the Rabat Business
School (RBS) - International University of Rabat, Morocco. Dr Jibril holds a PhD in Marketing
Management from Tomas Bata University in Zlin, Czech Republic. His research focuses on Technology
adoption, social media analytics, Service marketing, Brand management, and Sustainable e-
entrepreneurship development. He is interested in deploying data mining techniques in extracting
intelligence to improve business decision making especially for marketers and corporate success in
the emerging and developing economies. He has led and involved in a team to execute several external
projects in Europe and Africa. He is currently a principal investigator of a Fairwork project (UK)
between University of Oxford and International University of Rabat, Morocco. The results of his
research have been published in impacted and ABS/ABDC ranking journals, such as the International
Journal of Information management, International Journal of Consumer Studies, etc. and contributed
to book chapters (in Springer) and Conference proceedings He has also actively participated and
presented in numerous international scientific conference (indexed in WoS/Scopus/Springer), host
countries such as the USA, UK, France, Germany, Saudi Arabia, etc.
[email protected]
Editorial Board Member(s)
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Amoah
John
Department of Marketing and Strategy
Takoradi Technical University
Takoradi
Ghana
[email protected]
