Changing Competitive Business Dynamics Through Sustainable Big Data Analysis

An immersive environment allows people to interact with a virtual environment. Despite its relatively short history, immersive technology still finds applications in medicine. There are numerous medical applications of immersive technologies like virtual reality, augmented reality, and mixed reality, including the improvement of vision, treatment of behavioral disorders, rehabilitating patients, and creating customized fitness routines. The objective of this chapter is to assess the risks associated with a technology-based healthcare system that benefits both patients and professionals. In addition to delivering training and improving patient care, immersive healthcare training systems help facilitate the delivery of training. Our first step is to describe how the system functions, followed by risk analysis, such as Ishikawa, Fault Tree Analysis (FTA), and Causal Loop Diagram (CLD), to highlight the three biggest risks associated with the system. Further, this chapter will discuss the monitoring and management of risks.

The use of Internet of Things (IoT) technology has the potential to greatly improve agricultural and farming operations by increasing productivity and efficiency. This study analyzed recent developments in IoT applications in agriculture and farming and found that the most common sub-verticals were water management and crop management. Additionally, the study identified sensor data for soil moisture as a prevalent area of focus. The research also found that the most commonly used technology in the development of IoT applications was Wi-Fi, followed by mobile technology. The agricultural sector was found to receive more attention in terms of research compared to the farming sector. These findings can be used as a guide for those in the farming industry who want to improve and expand their use of IoT to increase efficiency. The study also highlighted areas for future research, such as scalability, heterogeneity, IoT system design, data processing methodologies, the size of the experimental land or farming area, and IoT security.

Virtual Reality (VR) technology has exponentially gained significance in recent years, providing end users with a virtual world in which users can develop virtual habits or manipulate the items in the virtual scene using their limb movements. As computers and information technology advance, users are searching for innovative types of Human-Computer Interaction techniques to provide a richer experience. In contrast, virtual scene modeling research can help consumers have a more realistic experience and ease of access. This chapter will largely concentrate on the perspectives on Augmented Reality (AR) and VR in the future on a global scale, taking VR strategies that rely on Scene Modeling, Statistical Analysis and Sensor Networking and taking into consideration the research techniques by examining the interactive VR technology from the perception of Visual Sensor Network (VSN), which tends to offer visual information to VR systems, also leading to concise and effectual image data to aid in the creation of a digital model. Simultaneously, a diverse set of applications tends to give the booming VR industry the confidence to append more value.

Following the COVID-19 pandemic, OTT media consumption made its way to India, revolutionizing the entertainment industry and altering how consumers consumed entertainment. The lockdown has forced consumers to stay home. It has brought about a paradigm shift in consumer behavior. The convenience of consuming content on OTT platforms is driving the growth of this sector. The entertainment sector is doing well with OTT services thanks to the rise in smartphone technical changes and rising internet usage. Due to the abundance of spare time and appetite for entertainment during the pandemic, OTT demand has been greatly influenced. India is a booming market, surpassing Australia, Germany, and South Korea and will become the sixthlargest market in 2024 with a CAGR of 28.6%, as per the PricewaterhouseCoopers report (PwC) published in August 2022. The OTT market continues to increase with growing demand in India. The data were collected from secondary sources. The research reveals that throughout the pandemic, both data usage and subscribers to the internet increased. The main drivers of OTT growth are cheap data plans, broadband penetration, and increasing smartphone sales. It aims to assess how OTT media companies are engaged in their promotion and strategy plans from a socio-economic perspective. The study shows that Hotstar has the highest market share, with 41%, followed by Eros Now at 24%. The findings show that the lockdown has brought socio-economic changes in the consumption patterns of consumers.

With innovations and developments in virtual reality as well as artificial intelligence, machine learning, robotic process automation, the use of biosensors in mobile technologies etc., healthcare executives are seizing the required benefits for patients. The introduction of new business models by start-ups is causing considerable disruptive innovation, and with investments totaling US$ 679 million in 2018, the future appears bright. However, there is very little literature available on this phenomenon. This study focuses on instigating the discussion in the healthcare sector of India on the field of digital and disruptive innovation to spot what sort of agents of disruption can help policymakers make informed decisions. The scope of the study includes understanding the usage of this disruption, typically by the startups operating in the field of healthcare and so on. Further investigation found ventures from these companies in a digital context can be examined using the criteria of value for cost towards health services, the presence of a robust and sustainable business model, and a platform for customer-centric solutions. The approach was to see patterns that could show incumbents in the industry relying more on sustainable innovation and creating enough space to allow spectacular usage in the future with due changes in their traditional setups.

Due to rapid globalization and spread of digital technology, businesses and employees are under pressure to adapt to them. The term “digitalization” in the business world currently refers to the requirement for businesses to adopt it if they wish to stay current. Previous research has concentrated on how digitalization affects marketing and organizational effectiveness, including consumer preferences, buying trends, and customer relationship management. However, academic research, especially that on HRM, tends to place less emphasis on how it influences internal business. Therefore, the objective of this study is to gain more knowledge about Human Resource Management in the digital era. This study seeks to demonstrate how digital HRM can enhance organizational performance.

This study relied on secondary data from various sources such as business reports, realworld examples, websites, professional blogs, and research papers. The aim was to examine the advantages and challenges of implementing digital transformation in human resource management, using illustrative cases of organizations with innovative business practices. The findings of this research are of great importance for corporate organizations looking to adopt digital human resource management and enhance overall organizational performance.

Industry 4.0 has transformed the way businesses operate and deliver value to their clients. This research aims to investigate the influence of Industry 4.0 on client value added. The study reviews the literature on Industry 4.0 and client value added and conducts a survey to gather data from companies that have acquired technologies of Industry 4.0. The findings of the study suggest that Industry 4.0 has a remarkable and positive influence on client value added. The adoption of Industry 4.0 technologies results in improved efficiency, enhanced quality, increased customization, and greater customer engagement, all of which contribute to a better client experience and increased client value added. The paper concludes by highlighting the importance of Industry 4.0 for businesses seeking to improve their client value added and remain competitive in the marketplace.

 Digitalization in the modern world opens us to new options like information without any time constraints with continuous education, but it is also a means of survival. In order to effectively satisfy consumer expectations, a firm must integrate data and find methods to enhance its core business processes. The whole industry is working on innovative models that are eco-friendly and operate on a sustainable foundation for a better future. In order to demonstrate the fundamentals of sustainability with its application in contemporary society, the present study explores the distinctive ideas, real-world examples, and models that have been adopted globally as disruptive technologies. With regard to the success of these technical processes and the present change, the research has critically examined the advantages and difficulties. In the study, the issue of SDG-9 of the UN has also been connected to how the present technologies are contributing to the digitization of industry to achieve this objective of the United Nations. The study's foundation is secondary research, which includes data on many sustainable approaches to reaching technology in diverse modes. The research offers a few well-known ideas toward the conclusion to increase this transformation's visibility and usability. The study's implications indicate that everyone participating in the appropriate transition would gain, whether it be at the level of institutional, corporate, or public entities, for policy frameworks, model designs, and distribution through such digital and sustainable models.

 If one goes back to the history of world energy requirements with regard to the consumption and sources of energy, the last century was largely dependent on various forms of fossil fuels. These fossil fuel sources of energy have served humanity for a prolonged era and powered the Industrial Revolution in the 17th to 18th century. However, like other natural resources, the reserves of fossil fuels are also depleting fast and are anticipated to finish completely in the coming years. Currently, the world is witnessing the greatest ever energy crisis. In the last few years, major events, especially the lockdown during the COVID-19 pandemic, post-pandemic economic rebound, the recent Russia-Ukraine war and extreme weather conditions occurring due to greenhouse gas emissions and global warming have led to a severe energy crunch in terms of fossil fuels. This has impacted the lives of the general population to a greater extent. In any such crisis, not only does the general population get directly affected, but it also plays a key role in energy conservation if they understand the nuances of the problem. Hence, an attempt has been made to find out the understanding of the general population, both males and females, about various terms related to energy and its sources, and problems resulting from this global energy crisis and their solutions. Responses were analyzed, conclusions were drawn and suggestions were provided to deal with the problem in an orderly manner.

This research aims to understand possible parameters that influenced the viewership and acceptability with regard to OTT (Over the Top) platforms in the midst of the COVID-19 lockdown. The consumption of content by the general audience and its perception have evolved exponentially over the years. The advent of the internet has made the process more accessible and convenient. The emergence of OTT Platforms has enabled various service providers to deliver digital content like movies, shows, standups and documentaries to consumers via an internet connection. Favorable features like a wide catalog of genres and shows, flexible pricing and packaging allow a plethora of devices to deliver content at the sheer convenience of the consumer. There is an ever-expanding demand for such services, leading to substantial adoption rates amongst the masses. The inception of the COVID-19 pandemic has positively enhanced the OTT landscape in terms of consumer viewership, production and distribution of content across OTT platforms and customer engagement from the service provider’s end. The growth rate of subscriptions for OTT service providers increased seven times in March 2020 in comparison to preceding years. It can be surmised that OTT platforms have inevitably become a part of the life of the average person. There are a lot of parameters that have affected the inclusion and growth of this service, like intention of use, accessibility, content quality and free time, to name a few.

 The COVID-19 pandemic has affected women disproportionately, with women-led businesses suffering an economic blow and decades of progress that had been made towards gender equality being erased. As per the UN 2030 Agenda, one of the ways to address global challenges like poverty and foster prosperity (SDG 5 & 9) is to put greater focus on catalyzing innovative entrepreneurship among women. The resultant economic empowerment will pave the way for greater gender equity. Recent literature in this field has highlighted a lacuna for additional support for women-based enterprises in order to recover from the impacts of the pandemic and resume their operations. Such support could be provided in the form of stimulus funding or government grants and financing provided by the private sector. Additionally, capital should be provided to innovate and implement modern technologies and skill advancement programs to help these enterprises gain a competitive advantage. Such initiatives are crucial in order to provide active support to nurture the projects that can aid women entrepreneurs in adapting to new technologies, develop digital literacy, and access financial support and capital in order to run their businesses. Particularly from the lens of Industry 5.0, this study takes a hard look at honing down the key factors that can contribute toward fostering an environment of innovation among women entrepreneurs. Additionally, this study provides insights into the relevant literature with a specific focus on future research opportunities using a literature review approach covering 40-50 literature reviews, as well as identifies expository aspects that can promote the revolution navigated by female entrepreneurs.

Higher education is the backbone of any country, which decides where we stand and where we want to move ahead. The objective of higher education is to provide a platform for students to enhance their knowledge, skills and attitude in their chosen area of specialization. Each course has its objectives and learning outcomes, which are to be expected after completion of the particular course. Despite all efforts, there is a huge gap in terms of the right set of skills required to make a student employable. This is one of the bottlenecks in the entire system of the teaching-learning process. Do we just want to provide a degree that is a piece of paper, or do we want to create an ecosystem in which we want to produce the manpower that can create a difference after the completion of the chosen specialization? The dream of the middle class is to get their livelihood after completion of the course, but in the current scenario, it is very hard to get a job. Whatever the reasons are, we have to accept that we are not able to generate the right set of skills among the students pursuing higher education. The objective of education is not only to get a job but to increase overall learning and understanding of the overall human ecosystem. Creating an entrepreneurial ecosystem is another option, but it is very hard to arrange all the resources required to start an entrepreneurial setup. The author, through this research, wants to find out the gap in the system and will suggest a revised mechanism to achieve the objectives of higher education.

The Internet of Things (IoT) is one of the most significant technological advancements in recent years. Simply described, the Internet of Things is a mechanism in which all individuals, companies, and devices are linked to each other over a network segment to continually exchange data without the need for human participation, completely stirring up business. Because of these technologies, tracking efficiency has never been easier. Communication tools, wearable computing gadgets, trackers, and other technologies have had a greater impact on business and everyday life than ever before. In order to respond to technological advancements, executives are emphasizing the use of IoT, and human resource management is not exempted. HR managers utilize IoT to gather relevant information about some major components like future workers, as well as improve performance evaluation, recruitment, training and development, and employee engagement. This paper aims to give an overview of the implementation of IoT in HRM. From the evolution of a mobile job seeker to the incorporation of microchips to manage staff, the expanding nature of the Internet of Things (IoT) affects the way human resources function in companies as well as the way businesses operate.

Artificial intelligence plays a key role in all aspects of human existence, and technology is meant to improve human well-being. In this aspect, healthcare is a major field, and artificial intelligence is us hering in rapid progress. Artificial intelligence has provided several solutions that were previously un attainable, such as diagnosis, treatment, prevention, and therapy. Medical experts have traditionally been responsible for prediction, forecasting, as well as identification or decision-making, which are the main objectives of Artificial Intelligence (AI). AI is capable of providing a better healthcare service in the form of smart devices. By integrating artificial intelligence with the Internet of Things (IoT), compact and mobile devices are now making human life more comfortable. Aside from diagnosing diseases such as Alzheimer's, these devices are also used to provide appropriate treatment for various brain disorders. Considering the relevance of the same, the study is undertaken to understand the patient's and healthcare provider’s (doctors and nursing staff) perception of AI. The scope of the study includes super specialty private hospitals in the capital region of Odisha and Vizag of Andhra Pradesh. Around 387 samples were collected for analyzing the data, which included 142 patients, 153 nursing staff, and the rest were doctors. The period of the study was six months, from December 2021 to May 2022. The entire analysis was done under nine parameters: Robot-assisted surgery, virtual nursing assistants, administrative workflow assistants, fraud detection, prescription error recognition, automated image diagnosis, cyber security, connected medical devices, and identification of clinical trial participants with 33 attributes.