This contribution provides general background concerning the practices of
corporate social responsibility in the ‘BRICS’ countries (Brazil, Russia, India, China,
South Africa). It discusses the problems that interfere with raising the effectiveness of
social responsibility-based behavior, with reference to economic productivity.
It also attempts to describe the existing organizational structures, as related to the need
to support socially responsible business practices. In contrast to current analysis of
BRICS’s economic success, the research outlines certain activities needed to overcome
identified negative consequences of current practices. It also attempts to forecast results
of more universal application of CSR, suggesting how the BRICS would rank in the
world map of CSR.
Keywords: Brazil, BRICS, China, corporate development, CSR, economic
culture, economic effectiveness, economic success, ethics, India, international
business, ISO 26000, market instrument, multicultural societies, norms, society –
business relationship, Russia, South Africa, values, world economy.
