Sustainable Procurement has been an excellent tool for companies to provide
solutions to consumers where cost, quality, production with less material, energy, water,
waste and pollution, delivery, and recycling are constantly optimized. The economic
crisis has made some consumers more demanding and some of those accustomed to
sustainability are unable to afford solutions they once afforded. After discussing the
characteristics of the changing consumer, sustainable procurement strategy factors, and
consumption and sustainability (Sanne 2002), while making reference to numerous
existing studies and literature reviews, we propose a new four level model for
sustainable procurement that captures a wider spectrum of consumers to include low
and medium income consumers.
Keywords: Sustainable Procurement, Consumers, Economic Crisis, Cost,
Quality, Production, Waste, Pollution, Recycling, Consumer Sustainability,
Sustainability, Sustainable Solutions, Procurement Strategy, Sustainable
Procurement Model, Consumer Income, Market Segmentation, Triple Value
Proposition, New Consumer, Cost-cutting, Innovation, Regulation/Governance,
Consumer Perception.
