Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind

Sensory Optimization in Research and Development

Author(s): Maximo Gacula Jr.

Pp: 158-183 (26)

DOI: 10.2174/978160805284411201010158


The advantages and pitfalls of sensory optimization are outlined in this paper. The response surface design is presented in terms of application to optimization studies. These studies are done by research and development. They deal with issues such as the role of ingredients in a product formulation and the discovery of optimal combinations of these ingredients that generate the desired sensory properties. Contour maps developed from the experiment illustrate how to discover the best ingredient combinations and how to avoid extrapolating beyond the range tested in the actual experiment.

Keywords: Optimization technique, contour map, response surface design, mixture design, normal probability plot.

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