Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind

Foundation of Sensory Optimization in the Food Industry

Author(s): Howard R. Moskowitz

Pp: 129-144 (16)

DOI: 10.2174/978160805284411201010129


The RDE applied to products involves experimental design, either of discrete or continuous variables. The chapter presents the history of RDE and sensory modeling/optimization, the methods most commonly used, field implementation, analysis procedures and segmentation. The chapter closes with a brief review of how the RDE approach is used by today’s corporations.

Keywords: Sensory optimization, RSM, segmentation, product models.

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