Rule Developing Experimentation: A Systematic Approach to Understand & Engineer the Consumer Mind

Putting RDE on the R&D Map: A Survey of Approaches to Consumer-Driven New Product Development

Author(s): Alex Gofman

Pp: 72-89 (18)

DOI: 10.2174/978160805284411201010072


This chapter summarizes different consumer-driven approaches to new product development with their advantages and disadvantages. The analysis identifies opportunities for development in the field.

Keywords: New product development, consumer-driven innovation, rule developing experimentation, conjoint analysis.

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