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People, Preferences & Prices: Sequencing the Economic Genome of the Consumer Mind

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The Price of Grace: Donations, Charities, and the Mind

Author(s): Eugene Galanter, Howard Moskowitz and Matthias Silcher

Pp: 103-120 (18)

DOI: 10.2174/978160805249311101010103

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Abstract

In this chapter we will look how to understand the mind of the donor in the same way that we understand other economic aspects. The principles are the same. The most exciting thing, however, is that we now have a tool to better understand the donor’s mind, in terms of exactly what to say, and how much that statement is likely to be worth.

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