People, Preferences & Prices: Sequencing the Economic Genome of the Consumer Mind

Thinking and Experimenting

Author(s): Eugene Galanter, Howard Moskowitz and Matthias Silcher

Pp: 1-11 (11)

DOI: 10.2174/978160805249311101010001

* (Excluding Mailing and Handling)

Abstract

So, how do we go about exploring notions of psychological economics? How are we to set up studies to learn about the nature of the psychology in ‘our heads’, about how we respond to the economics of goods and services? How are we to measure happiness? We are going to do two types of experiments (one independent variable at a time, as well as a questionnaire). We’ll look at happiness and pleasure using those experiments. We may stray a bit from conventional happiness to the joy of sensation, but in the end, you’ll understand the bases of the experimental method applied to the problem.

Related Books
© 2024 Bentham Science Publishers | Privacy Policy