Cite this chapter as:
Eugene Galanter, Howard Moskowitz, Matthias Silcher ;
Preface , People, Preferences & Prices: Sequencing the Economic Genome of the Consumer Mind (2011) 1: vi. https://doi.org/10.2174/9781608052493111010100vi
DOI
https://doi.org/10.2174/9781608052493111010100vi
Publisher Name
Bentham Science Publisher