An introduction is provided to the triadic metaphor of the mind, its depth and its breadth of
applicability. A new concept of menetypes is introduced as being based on the triadic conception of human
thinking which, essentially is defined by three psychic levels of abstraction that are enveloped by a conception of
the transcendent other. This book explains corporate leadership in terms of the triadic metaphor of the mind
encapsulated in the JEWAL Synthesis theory of menetypes - JEWAL being an acronym to signify a synthesis of
particular aspects of Eastern philosophical psychology Western philosophy and depth psychology.
