Green Marketing: A Comprehensive Guide

Green Marketing Communication

Author(s): Ibrahim Osman*, Mohammed Majeed*, Esther Asiedu*, Jonas Yomboi* and Ebenezer Malcalm *

Pp: 84-98 (15)

DOI: 10.2174/9798898811655125010009

* (Excluding Mailing and Handling)

Abstract

Rapid growth in environmental concerns has compelled corporations to implement environmental safeguards. Green communication is a method of spreading awareness about environmental consciousness that helps both businesses and the world around them. Corporate communications, product display and presentation, ecolabeling, and packaging are some of the effective methods of green marketing communication described in the literature. Green communication, when grounded in best practices, can serve as a vital part of eco-conscious businesses. 


Keywords: Companies, Communication, Eco, Environment, Green, Marketing.

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