Sustainable packaging is on the rise as businesses become increasingly
aware of the need to minimize their negative impact on the environment. Sustainable
packaging refers to the practice of creating packages that are environmentally friendly
without compromising functionality. Sustainable packaging can reduce the
environmental impact of manufacturing by minimizing waste and pollution, while also
lowering operational costs. This chapter examines three key areas: types of green
packaging, the benefits of green packaging, and the challenges of green packaging.
Keywords: Environment, Green, Marketing, Packaging, Sustainable.
