When it comes to promoting consumer rights, safeguarding the environment,
and satisfying customer requirements, the green marketing concept encompasses a
wide range of actions. Consumers today care more than ever before about the products
they buy, and they also want those products to be kind to the environment. Green
marketing protects customers from shady merchants and works to eliminate fraudulent
practices, such as grey marketing and food adulteration. Green advertising is seen as a
method for preserving the planet for generations to come. As more people become
aware of the importance of taking care of our planet, a new market—the green
market—has emerged, and with it, green marketing's potential to improve
environmental security. Therefore, the purpose of this chapter is to elaborate on green
marketing concepts.
Keywords: Distribution, Green, Marketing, Price, Product.
