Tourism and Hospitality Management - A Modern Fusion of Sectors

India's Expanding e-Tourism Sector: Prospects and Challenges

Author(s): Nibedita Mallick *

Pp: 170-189 (20)

DOI: 10.2174/9798898810061125010013

* (Excluding Mailing and Handling)

Abstract

India has a substantial tourism business. According to the World Travel and Tourism Council's calculations, 6.6% of the country's GDP, or INR 6.4 trillion, was generated by tourism. Total 39.3 million jobs, or 7.9% of all jobs, were created by it. The tourist industry is among those that have been at the forefront of digitalization and is still undergoing exponential transformation. Since 2014, the government has placed a strong emphasis on digitalization. The dynamics of the various parties involved in the tourist business have been reflected in this ever-changing environment. The last ten years have seen a notable increase in the expectations of guests in the hospitality industry. To increase operational effectiveness, empower staff, and collaborate more effectively with their business-to-business (B2B) partners, hotel chains and hospitality firms have simultaneously upgraded their antiquated procedures and systems with new cloud technologies. To satisfy these changing demands, digital transformation has proven essential. However, improving experiences on a fundamental level calls for more than just software or hardware updates. A true transformation simplifies and personalizes stays by combining tools in an accessible way. Additionally, strategic implementation boosts back-end productivity, freeing up staff to concentrate more on the visitors. The following article will examine the crucial elements of the digital transformation of the hospitality sector, highlight notable instances of innovative technology and systems that are upending the market, and explain how hotels and other hospitality-related businesses might be obstacles to digital transformation.


Keywords: Cloud technologies, Digital transformation, Exponential transformation, Strategic implementation.

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