More than three decades ago, to enhance the growth of tourism, businesses
closely linked ICT and Tourism. The broad purpose of this study is to investigate the
technology-accepted models to design an eTourism Value Chain Model from the
viewpoint of customers from Bangladesh. A qualitative research approach is applied in
this research. To develop the eTourism Value Chain model, this study investigates
relevant previous studies and conducts a Focus Group Discussion (FGD) using a semistructured questionnaire and in-depth interviews. The eTourism Value Chain Model
will be helpful for tourist satisfaction as well as tourism policy making with demand
and supply gap minimisation. A further study can be conducted to measure the impact
of eTVCM on the performance of tourism businesses.
Keywords: Customer centric, ETourism Value Chain Model (eTVCM), Internet, Technology.
