This study delves into the burgeoning domain of culinary tourism in India,
renowned for its rich gastronomic heritage, and explores how the amalgamation of
hospitality and social media marketing has fueled its remarkable growth. Examining
the modern fusion of hospitality and the role of social media platforms like Instagram,
Facebook, and YouTube, this research elucidates how they amplify the promotion of
India's culinary tourism through real-time engagement, user-generated content, and
extensive promotional outreach. Hospitality establishments capitalize on visually
captivating content, influencer collaborations, and interactive narratives to showcase
India's culinary diversity. Social media influencers and food bloggers play pivotal
roles, offering authentic content that resonates with global audiences and drives
culinary tourism. The study underscores the profound impact of digital marketing on
the hospitality sector, emphasizing the necessity for a cohesive approach to promoting
culinary tourism. The symbiosis between hospitality services and social media not only
enhances attractiveness but also catalyzes economic growth and fosters cultural
exchange. By highlighting the transformative influence of social media on India's
culinary tourism landscape, this research contributes to a deeper understanding of the
intricate dynamics between digital marketing, hospitality, and cultural exploration. It
accentuates the indispensability of embracing digital innovation for the sustained
advancement and enrichment of culinary tourism in India.
Keywords: Culinary, Digitalization, Food tourism, Social media, Tourism, Tourism marketing.
