In the post-1950s, the increasing tourist mobility en masse has become an
indicator of economic success for most tourist destinations. The success caused the
dramatic overgrowth of tourism. As a result, the perceived resource carrying capacity
and guest-host experience degrade. The authentic or real-time socio-cultural
experiences during the visit were, by and large, missing. Environment-friendly tourism
activities were not evident. Thus, a severe inconvenience to live in or visit a destination
occurred. It became a serious concern to both the hosts and tourists. The overgrowth of
tourism, known as the overtourism phenomenon, and its effects contradicted.
Contradiction champions the need for new wine, i.e., niche forms, to counter the mass
mobility and overtourism phenomenon. New forms emerge with a focus on the
environmental accountability of tourism. They become known by various terms. The
world then came to know about Adventure tourism, Agro-tourism, Farm tourism, Rural
tourism, Cultural tourism, Doom tourism, Border tourism, Experiential tourism, War
tourism, Accessible tourism, Dark Tourism, and more. They are diverse in
understanding and different in the contents emphasized by the modifiers of the terms,
but identical in their goals, ideological preoccupations, values, and agendas.
The present chapter will deal with the rationale of the origin and growth of new forms
of tourism since they set the story of redefining tourism business ecology and market
dynamics. It will also focus on how those forms are pragmatic to the neo-technological
and new-touristic demand perspective.
Keywords: Contradiction, Fusion, Mass tourism, Narrative, Niche tourism, Synthesis.
