Digital Deception: Uncovering the Dark Side of AI in Social Networks

AI’s Psychological Impact on Users in Social Networks

Author(s): Pawan Kumar*, Rupa Rani, Deepika Yadav and Mandeep Singh

Pp: 256-274 (19)

DOI: 10.2174/9798898810030125040018

* (Excluding Mailing and Handling)

Abstract

Artificial intelligence (AI) is widely spreading daily in our daily communication, with some positive and negative impacts. The inclusion of AI in social media has several advantages and disadvantages and has a psychological impact on users' lives. The research study aims to investigate the harmful psychological impacts of AI on users using social media, which are discussed theoretically for enhancing and improving our social lives through social interactions of users, as well as sharing their personal life experiences or events. However, despite positive impacts, there are some negative concerns also. The research study focuses briefly on all the psychological impacts of AI on society, users, and social networks and defines all the challenges and applications of using AI in social media. AI algorithms deliver personalized content of data based on user recommendation and enhance connection and user access time on social media, but excessive access to social media has significantly high impacts on the mental health of users and results in more stress on the mind and pressure to compare themselves to others, thus increasing sadness and isolation.


Keywords: Artificial intelligence, Algorithm influence, Mental health, Psychological impact, Social networks.

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