Artificial Intelligence (AI) is a field within computer science that studies a
machine's capacity to mimic intelligent human behavior. Artificial intelligence (AI)
exhibits significant potential in tackling present-day socioeconomic challenges.
Nowadays, social media—also referred to as social networking—consists of Facebook,
YouTube, Pinterest, Instagram, and Twitter. AI has a major role in the way today's
social networks function. This chapter covers the privacy issues that arise when AI is
integrated with social networking platforms, specifically in user data gathering,
profiling, and algorithms that make decisions. While AI technologies like facial
recognition, machine learning, and natural language processing allow social networks
to provide individualized experiences, they also face serious concerns about data
privacy, consent, and surveillance. AI systems often rely on large-scale personal data
sets. Artificial intelligence (AI) is becoming more and more prevalent in social
networks, radically changing social media in the process but also raising some issues
related to data. The legal implications of AI in social media are also explored,
including the possibility of bias, manipulation, and loss of control over personal
information. This chapter explores how AI-powered services, such as content
recommendation engines, automated content moderation, and targeted advertising, may
unintentionally jeopardize user privacy by gathering and using private data. We also
talk about the real case study related to it, as well as the usage of AI in social networks,
the kinds of privacy issues that can develop, and how to address them.
Keywords: AI, Artificial intelligence, Data privacy, Online social networks (OSNs), Social networks, Surveillance, Tracking.
