Chapter 3 explores the pivotal role of Big Data in enhancing market
forecasting. It delves into various aspects of Big Data, including its types, management
techniques, and the indispensable tools like Hadoop and Spark that facilitate efficient
data processing. Additionally, the chapter examines the application of analytics to Big
Data and discusses real-world case studies to illustrate the transformative impact of Big
Data across different industries.
Keywords: Big data, Case studies, Data analytics, Data management, Hadoop, Market forecasting, Predictive analytics, Spark.
