This chapter seeks to examine the potential effects of the Internet of Things
(IoT) on the marketing and advertising strategies employed by firms to promote their
products and services. The Internet of Things (IoT) has evolved as a novel paradigm
for the future iteration of the Internet. The Internet of Things (IoT) involves the
connection of a vast number of devices to the Internet, resulting in a significant data
repository that can be utilized by a variety of applications. The future trajectory of the
Internet is anticipated to involve the integration of diverse gadgets, establishing
connections between physical items and digital elements, thereby expanding the
boundaries of the global network. The Internet of Things (IoT) is a contemporary
concept that pertains to items endowed with digital capabilities, enabling them to
establish communication through the Internet. It is widely regarded as an integral
component of the future Internet landscape.
Keywords: Advertising, Firm, Internet of things, Internet, Promotion, Technology.
