The Internet of Things (IoT) is a rapidly expanding network of
interconnected computing devices that have recently attracted the attention of
governments and businesses. There is no need for human interaction when using the
IoT. The medical, transportation, and automotive industries have been among the first
to take advantage of some of the most innovative uses of the Internet of Things.
Although it is the only part of the marketing mix that actually generates revenue, price
is also crucial. Therefore, this chapter explores how IoT can be used to determine the
best pricing strategy for a company's goods and services.
Keywords: Internet of Things, IoT, Internet, Price, Pricing, Technology.
