The implementation of a marketing mix is vital in order to enhance partner
satisfaction and ensure the consistent delivery of high-quality products in sufficient
quantities. The tool in question is utilized to assess the degree of achievement in
marketing endeavors, encompassing elements such as product. Yet less is done
conceptually on how IoTs affect product management. Hence, this chapter reviews the
extant literature on the aspects of the product that IoT impacts. The primary objective
of IoT technologies for enterprises is to address market needs and demands while also
generating demand through the provision of a distinctive and satisfactory customer
experience. The benefits include customer engagement, product innovation, exposing
the utilization of the product, quality control, quality of products and services, product
style, the provision of after-sales service, the product line length within the realm of
IoTs commerce, various stock-keeping units (SKUS), the fulfillment of customer
demand, and the breadth of firms’ portfolio. Consequently, it is anticipated that this
technological advancement will contribute to a prosperous period for brands.
Keywords: Internet of things, Marketing, Product, Services, Technology.
