The Internet of Things (IoT) has evolved into a worldwide infrastructure that
facilitates advanced services through the interconnection of diverse entities, both
tangible and intangible, utilizing information system technology. This study is an
analysis of the impact of Internet of Things (IoT) technology on business and
marketing. The study provides a comprehensive examination of IoT technology,
encompassing important aspects, operational domains, and many applications within
the realms of business and marketing. Companies globally are increasingly directing
their attention towards the Internet of Things (IoT) due to its capacity to provide
remarkable growth prospects rather than being influenced just by the prevailing buzz
surrounding it. This chapter presents an introductory overview of the impact of the
Internet of Things (IoT) on marketing and business domains.
Keywords: Internet of things, Technologies, Marketing, Organizations.
