The augmented reality (AR) field has experienced substantial progress in
recent years, driven by breakthroughs in hardware, software, and computer vision
techniques. Artificial intelligence (AI) integration has significantly enhanced AR,
making it more accessible and expanding its practical applications across various
industries, notably in automotive manufacturing. In this context, AR aids assembly
processes by improving the efficiency and accuracy of assembly line workers. AR
systems provide real-time guidance and feedback by incorporating object detection,
tracking, and digital content overlay, increasing productivity and superior quality in
automobile production. This chapter delves into the transformative role of AR in the
automotive industry, highlighting its impact on the design process, manufacturing, and
customer experience. Drawing on Machine Learning (ML) methodologies discussed in
previous chapters, the chapter explores how AR technologies are employed to
streamline complex assembly tasks, reduce human error, and enhance overall
operational efficiency. The design process benefits from AR through enhanced
visualization and prototyping, allowing for more precise and creative developments. In
manufacturing, AR supports workers by overlaying critical information and
instructions directly onto their field of view, facilitating faster and more accurate
assembly operations. This real-time assistance boosts productivity and ensures that
higher quality standards are met consistently. The chapter addresses the use of AR in
enhancing the customer experience, from virtual showrooms to personalized,
interactive user manuals, creating a more engaging and informative interaction with the
product. By providing a comprehensive overview of AR's applications in the
automotive sector, this chapter underscores the technology's potential to revolutionize
industry practices. The integration of AI and AR not only enhances current
manufacturing processes but also paves the way for innovative advancements in
automotive design and customer engagement.
Keywords: Augmentation Reality, machine learning, AI, Automobile.