Strengthening Corporate Social Responsibility Practices through Artificial Intelligence

Pp: 14-25 (12)

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Abstract

Artificial intelligence (AI) has gained enormous usage in business in recent years. Still, in regard to measuring business ethics and morality, otherwise called corporate social responsibility, the use of Artificial Intelligence is limited to a greater extent. In this regard, the purpose of the study is to conceptually formulate the implementation of AI in CSR programs. For gathering data, the study utilised a structured questionnaire. Employers from a range of governmental and commercial organisations provided the primary data for the study. Using AMOS 21's Structural Equation Modelling (SEM) and SPSS 21, the projected model was empirically tested. The Research concludes that AI can strengthen effective CSR practices. The research also uses SEM to establish a cause-and-effect connection between the research variables.

Keywords: Artificial Intelligence, Behaviour Analysis, Corporate Social Responsibility, Fraud Detection.

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