Undeniably, public precincts are the stage that unfolds urban life every day,
they foster social & economic bonds, bringing people together. Brick & Mortar retail
market along streets is one of major mode for retail shopping in a city, in addition,
these places play a pivotal role for connecting people with the physical environment
and this is not a recent phenomenon but B & M retail market along streets have played
this role since the origin of towns and cities. But, in recent past, rather than pedestrian
there have been more flow of private vehicles in these public precincts. The position is
deteriorating day by day as private vehicles are growing drastically, due to which on
one hand quality of life is degraded and on other hands the aspects of public spaces had
undermined in several cities. Thus, there is an immediate demand to give attention to
all users at these places, so that they can stroll, communicate, shop, and comply with
other social acts that are important for sustaining socio-culture aspects of cities. Along
with tangible, intangible characteristics also play a pivotal role in maintaining the
social & culture of any area, and as retail depicts one of the important elements of
urban development so these non-physical characteristics should be incorporated in
retail planning. This paper will provide insights to make planning parameters that can
revive footfall in B & M stores and increase user satisfaction while physical shopping.
It will also help in addressing sustainable social and cultural aspects of the city and its
impact on users.
Keywords: B&M Retail, Intangible Aspects, Planning, Social & Cultural
Aspects, Sustainable, Tangible Elements.
