In recent years, the interest for artificial intelligence has gone from the
computing department to the board room. Business leaders are in a rush to explore the
possibilities presented by the abundance of data, processing power and the methods of
AI to create business value and business opportunities. In this chapter we will adapt the
view of a manager and explore some of technologies used in machine learning. We will
also look at how managers should approach artificial intelligence. The chapter will
close with a discussion of some cases of usage of the different technologies. One case
will come from marketing and discusses the use of reinforcement learning in real-time
bidding on an e-commerce platform. The next two cases are from the education
industry, one case will discuss reinforcement learning in intelligent tutoring systems,
and the final case will discuss neural networks in grading of tests and assignments.
There are many exciting use cases for artificial intelligence, it is important for business
managers to understand the possibilities, and equally important for programmers to
understand how businesses create value.
Keywords: Artificial Intelligence, Deep learning, E-commerce, Education
technology, Machine Learning, Neural networks, Real-time bidding,
Reinforcement learning, Supervised learning, Unsupervised learning.
